Stone Age

Stone Age

A homegrown brand, Stone was established in 2006 with its manufacturers being Crescent Bahuman Ltd, who have been the leading exporters of textile in the country ,catering to some of world’s renowned fashion brands- the likes of Denim and Levis.

Although Stone Age is not high on their agenda, the over whelming response the outlet has garnished in five years has been a real positive. Stone Age’s main stay is their trendy Jeans while their Tees and shoes also support the modern hip hop genre.  Over time they added other items in their accessories, which include belts and handbags.

The philosophy of the brand has been to cater the youth of the country, selling its own unique profile which comes in the category of CK and Levis. The brand has been able to hold itself way ahead of many of its competitors, the likes of Cross Road and Outfitters.

It is fair to say that in a very short time they have become a leader in their skill and their urban trend has been a revelation. Their theme is based on youth and a particular class, which is confident in what they wear and has the added capability of carrying it with distinction.

The street culture has inspired them to have a fan following, which now only comes to shop at their respective outlets. The main thing going for the brand is that they are not as overly priced like the international brands but on the same time are not too cheap for everyone to buy.

This has led them to create their own space and they are efficiently catering the urban population with their innovative designs. Also, with the likes of Ali Zafar and Iman Ali being their brand ambassador, they have easily made youngsters to recognize it as an individual entity, idolized even by their stars.

Also Stone Age has not just resided in a particular style, and tends to change their offering every year, which gives them the needed edge over its competitors. They want the youth to look classy, easy-going, exclusive and realized that the youngsters today thrive on such clothing wear, which gives them the opportunity to stand out.

For me, the one thing that stands out is their footwear. Their jeans for many might be the ideal wear to spend on, however if one needs to spend heavily on something, it will be their trendy shoes which for me are easily cut above the rest of their offerings.

The flip side for Stone Age lovers might that it’s common to see two teenagers wearing the same clothes at one place, which might put off those, who are brand conscious.

However, one looks elegant wearing the Stone Age accessories and if you are in Pindi-Islamabad looking to grab a pair of shoes, jeans or tees, then visit the nearest outlet.

Posted by Zubair Saleem on Oct 17 2011. Filed under Entertainment. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry