DECEPTIVE MARKETING in Food Industry
Tuesday, October 25th, 2011 8:32:42 by Awais Khan
DECEPTIVE MARKETING in Food Industry
There was once a man who was involved in trading from a very early age and had a reputation of hardworking, honest and truthful businessman. A wealthy businesswoman heard about him and hired him. Soon she was impressed with his work and personality and they both got married. They worked together and earned massive success and trust within no time. The man was our Prophet Muhammad and the lady was Khadija, his first wife.
That was the first time in history that the concept of business with ethics was put to practice. I am sure many of my friends know that the Prophet was very strict about excessive oaths, cheating and weight and measure – teachings that businesses in Pakistan today have literally thrown out of the window.
Most of the people in Pakistan are illiterate and to the delight of corporations they are easily deceived by the marketing techniques. Hollow claims, deceptive messages and other unethical practices is a norm today and businesses are indulged in legalized deception through advertising.
Deceptive advertising is part of each and every industry and there is hardly any company that doesn’t do it. Let’s start with food business. I have yet to a see a sandwich or a burger or pizza or a steak or any other meal that in reality looks exactly like it does in the ads.
Checkout the ads of McDonald’s, KFC, Subway, Nandos, Pizza Hut, Dominos or any other food chain or restaurant for yourself. That’s not all as I am sure many of the readers would have experienced a watering mouth looking at the ads of all the banaspati ghee or cooking oil companies.
If such magical food, that strengthens the family bond and improves child health by being Maamta ki Awaz and Habib ka Kamaal, has apparently nothing to do with the cooking skills and everything to do with the oil or ghee itself, I wonder why there is a distinction between home cooked and restaurant food, why many people prefer a certain cook and why one restaurant is better than the other when the secret to success is all over TV and print!
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