Bulbulay: An entertainment for public or advertiser’s heaven

Bulbulay: An entertainment for public or advertiser’s heaven

Bulbulay is possibly one of the best sitcoms aired these days. It’s an ARY Digital production and is famous amongst every class of the society. The cast includes Ayesha Omer as ‘Khubsurat’, Nabeel, Mahmood Aslam and Hina Dilpazeer as ‘Momo’. It is directed
by Rana Rizwan and produced by Nabeel, who also acts as Khubusrat’s husband in the play. It is aired every Sunday at 7:30pm.

The play took time to win hearts but once it gained popularity with the passage of time, it is being demanded on a regular basis. Majority people have also called for the increase of the play’s duration. These days, Bulbulay, is the centre of attention of
most youngsters and is discussed everywhere, may it be schools, offices or even in the meetings just to freshen up the mood.

The sitcom failed to catch audiences at first but with the introduction of Hina Dilapzeer, Bulbulay hardly took any time fitting in everyone’s hearts.

With the arrival of Sunday, everyone gets glued to their television sets, waiting for the sitcom to start. We usually see people copying Mahmood sahab and Momo as they are inspired by the two senior characters. The way four of the main characters fit themselves
in every situation is a treat to watch and this is probably why everyone anxiously wait for the clock to strike 7:30pm every Sunday.

However, a few of the recent episodes have become a bit frustrating for the viewers with the use of different advertisements during every episode. It has recently been observed that various companies for example LU, Nokia, etc advertise their products through
the sitcom.

It can easily be understood that, with increasing viewership and popularity of the programme, most advertisers consider it a big opportunity for themselves to advertise their products. With the introduction of this formula, the sitcom is slowly but gradually
losing its credibility and if it continues to happen, it might also lose a good chunk of viewership.

I would like to take this opportunity and warn the director not to lose sitcom’s credibility by continuing to promote different products through its programme. Bulbulay had been doing a great job for the past several months and it should continue to do so
without letting the advertisers make use of programme’s popularity.

Short URL: https://www.newspakistan.pk/?p=2972

Posted by Taha Habib on Nov 6 2011. Filed under Opinion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry