SAP user group calls for better engagement from SAP

SAP user group calls for better engagement from SAP

SAP stands for System Application and Products in data processing designed and developed by five former IBM employees during the 1970s as a standard based software alternative to custom built ERP software, SAP has come a long way. SAP has been in the forefront
of ERP software ever since.

SAP UK and Ireland group Chairman Alan Bowling has called on business software maker SAP to continue to focus on customer engagement and communication. He told the participants of the UK and Ireland SAP User Group Conference 2011 in Birmingham that historically,
it has been too multifaceted and intricate for the group’s members to get swiftly occupied.

He added that a lot of work still to be done despite SAP had incremented the customer councils and customer engagement initiative with the new customer connection program.

Bowling said that at a fundamental level, trying to register for the program is loaded with challenges. He added that the objective and intent are clearly right, the execution is just not there yet and the process remains far too multifaceted.

“We look forward to this feedback being taken on board, and the programme becoming more usable,” said Bowling.

The User Group has already communicated to SAP, both directly and through the SAP User Group Executive Network (Sugen).

While SAP is Robust at bringing to market ”fantastic” technology, he said, it is not so sturdy in communication, and while the company is starting to address this weakness, SAP must go further down the path of becoming more customer-centric.

Bowling also tackled SAP on the matter of licensing, saying a year ago he called for greater clarity and lucidity around pricing and licensing from SAP, but instead intricacy appears to be increasing.

“I would not be surprised if licensing concerns were at the top of the list of reasons that led 59% of respondents to our survey to say they did not understand how to upgrade to or integrate SAP On-Demand modules,” he said.

“We’ve had the storming, been through the norming and are starting on the forming. This is good news and I look forward to further advances in the next 12 months,” Bowling concluded.

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Posted by M Aftab Qureshi on Nov 21 2011. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry