The successful trend of International food Organizations in Pakistan

The successful trend of International food Organizations in Pakistan

Since the last decade, the international food organizations have started to structure their market in Pakistan with great interest. Many renowned global food chains like McDonald’s, Kentucky Fried Chicken (KFC) and Sub-way have managed to provide a unique
taste to the people of Pakistan which has helped them expand their business.

The most recent influx of an International food organization in Pakistan was Hardees which had comparatively a different taste to offer. Against the traditional chicken burgers, which is one of the most popular fast-food dishes in Pakistan, Hardees specializes
in a variety of beef burgers which was definitely a challenge for the organization to influence the chicken lovers. Even though, Hardees do have a wide range of chicken burgers as well however their recognition all over the world is mainly because of their
mouth watering juicy beef thick burgers.

For a market like Pakistan, where chicken burgers have a comparative edge over chicken burgers due to the taste of the people, it’s interesting to see how quickly Hardees has established with his main recipe.     

In the presence of McDonald’s, Kentucky Fried Chicken (KFC), Sub-way and many other global food chains who were up and running in Pakistan, Hardees took no time to grab the attention of the people of Pakistan with their distinctive flavours in burgers.

The major difference between the local restaurant and international food organizations is not just the difference of flavour; the whole set up is so appealing and charming that it excites anybody.

First of all, the building and structure is absolutely amazing which tempts anyone to give it a try. One can feel the difference between a local food chain and an international organization upon entering the place. The order taking process is well organized
in a fashion that accommodates the rule of first come first serve. The biggest advantage of going to a place like Hardees or McDonald’s is that the order is served at the table or on the counter in no time and you don’t have to wait for a 25-30 minutes like
local restaurants.

Because of all these features, Pakistan is a popular market for the international food organizations and that is why the trend of such business coming in the country continues to grow.

Short URL: https://www.newspakistan.pk/?p=4809

Posted by Sohaib Anwar on Nov 26 2011. Filed under Opinion, Pakistan. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry