The gadgets that received huge reception in 2011 – Part 4

5. Amazon’s Kindle Fire

The company surprised everybody with this new and colourful device that is not only a book readers but an entertainment source as well and that is not the end of it. The price tag slapped on it is even more bewildering.

"Underdog" doesn’t typically describe Amazon products. But the well-reviewed Kindle Fire isn’t a typical device. This Android-based tablet enters a market dominated by the iPad 2, but comes from behind with a not-so-secret weapon: an astoundingly low $199
price point. Possibly losing money on each tablet, Amazon is banking on its ecosystem of music and media to squeeze profits out of the lightweight tablet. We think the strategy just might work.

6. Amazon’s Kindle

The bottom line e-reader is even more mesmerizing. There are two drawbacks to it, however. One, there is no touch screen and it is black and white in e-ink. However, the price rules everything out.

We debated whether to include yet another Kindle in this coveted list of winners. But here’s the thing about the ad-supported $79 Kindle: black-and-white though this entry-level e-reader may be, the Kindle wins by dint of its rock-bottom price and the fact
that its subtle ads–mostly in the form of Amazon deals–are so targeted they’re actually useful in and of themselves. Yep. There, we said it: we actually like these ads.

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Posted by Usman Khalid on Dec 31 2011. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry