Toyota: The Sticky Pedals issue Part 2

Sunday, January 8th, 2012 11:22:49 by Ahmed Babar

Special measures were ensured all across the globe as Managing Director, Toyota Great Britain talks about the safety and security of customers as top priority.

He briefed that, “the authorities are being informed about the issue who has given them with names and addresses of the owners till time and customers will soon be receiving letters from Toyota to inform them if their vehicle is having issues”.

Letter briefed the signs to look for if your vehicle is affected or not and what to do if it does and where to find further advice and assistance.

A second letter would be sent to the customers to ALL owners and registered keepers inviting them to contact their chosen Toyota service centre to book date and time for their vehicle to be attended to.

Customers can also check their vehicle up on the website if it’s subject to the recall.

Repair work will be carried out by qualified Toyota Technicians in 206 Approved Toyota Service Centres across Uk. First Recall carried out on Wednesday February 10, 2010.

Service Centres are extending their operation timings to facilitate the customers. He finished his speech by Stressing on the Importance of Customer Satisfaction in eyes of Toyota and apologised for the in convenience caused by firm.

Toyota has always been a Mile stone and a symbol of perfection for most of the Car Manufacturers.  Toyota’s success mainly lies in its Customer Services and quality that it has given to its customers for over 50 years now.

Toyota is still the largest car supplier in the world and it has done so by winning customers loyalty in the past by fulfilling the commitment over quality and services provided in terms of Durability , fuel efficiency and Competitive pricing.

Problem Toyota is facing in the current scenario is that it could not keep a close eye on suppliers outside Toyota which were needed because Toyota was looking to increase its market share from 11% to 15% which has nothing to do with any of the customer
services principle.

Toyota had to divide the job and outsource it to other vendors which were not as efficient as Toyota and did not had the same work experience. The outsourced workforce never truly understood the culture Toyota built over the years.

—Continued to Part 3

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