Facebook shows sponsored stories in news feeds
Tuesday, January 17th, 2012 5:44:14 by Zeeshan Gohar
Facebook shows sponsored stories in news feeds
Facebook has started popping up their adverts Called ‘sponsored stories’ in the news feeds of the users. The updating of the service is due to its increasing commercial activity. Now the
users will be able to see these adverts appearing in the form of ‘stories’ or posts about a product and will be labelled as ‘featured’.
A Facebook spokesman said: “We’ve begun slowly rolling these [sponsored stories] out in News Feeds and are labelling them as ‘featured’ These stories respect you and your friends’ privacy
settings, and people will only see stories about people and Pages they’ve already connected to.”
To be appeared in a user’s feed, if the user has already ‘liked’ the page, these adverts will be paid by Marketers. The advertiser, Facebook, has no option to add its own additional message
into the adverts. This initiative was firstly started in the UK but now Facebook is spreading it across the globe.
Meanwhile, Facebook is facing some legal challenge due to this new addition into the users feed because many users are annoyed of these ‘sponsored stories’. They filed a case against the
social networking giant saying that they did not like their profile to be used for adverts.
If a user Clicks the ‘like’ button on any brand’s page on Facebook, the image is used by the social network to pop up in the user’s friends profile with his/her name in an advert endorsing
the same company.
At first, the US court refused to progress any case of such adverts but after several disgruntled Facebook members filed the same case, the court had to overturn its decision last month.
Now the San Francisco Federal Court has proceeded with the case. The users have filed the case why Facebook has used adverts in their newsfeed without their permission.
Speaking to Emily Maitlis of BBC in a recent documentary about Facebook, Facebook’s head of global communications and public policy Elliot Schrage, said that by people clicking the ‘like’
button on brands’ Facebook pages, was them effectively giving their consent for their name to be allied to that company and endorsing it in a sponsored story or advert.
Short URL: https://www.newspakistan.pk/?p=9530
Posted by Zeeshan Gohar
on Jan 17 2012. Filed under Sci-Tech.
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