Apple makes record profits, detailed balances revealed in a press conference – Part 2

As expected, the iPhone was the star of Apple’s quarter, with the company having sold 37.04 million units. That’s well above the 30 million analysts were expecting. This is the first quarter to include sales of the iPhone 4S, which hit shelves in mid-October and had stronger launch sales numbers than any previous iPhone model.

Apple also said it sold 15.43 million iPads during the quarter, up 111 percent from the 7.33 million it sold during the same time a year ago. That exceeded the 13 million to 14 million units analysts were expecting.

Of special note were Apple’s Mac sales, coming in at 5.2 million units. That surpasses the 5 million units for the first time ever and bests the company’s previous top tally of 4.89 million units, set in its previous quarter. That figure matched up exactly with the 5.2 million analysts were expecting Apple to sell.

iPods continued their decline, with Apple posting sales of 15.4 million units, a decrease of 21 percent, compared to the company’s sales during Apple’s first quarter last year. This was the first time in recent years in which Apple did not do a full refresh of its iPod Touch line, which continues to make up the majority of iPod unit sales. When debuting the iPhone 4S in October, Apple opted instead to offer it in a new color (white), as well as cut its price.

Along with Apple’s product line, the company’s retail stores saw notable growth year over year. Apple’s retail group accounted for $6.1 billion in revenue for the quarter, an increase of 59 percent compared to the same quarter last year. Part of the reason for that was foot traffic to the company’s stores, which Apple pegged at 110 million visitors, up from 76 million last year.

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Posted by Usman Khalid on Jan 26 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.