Google + now with more advanced features

Tuesday, February 14th, 2012 11:45:32 by

Anyone using Google in its English version (the. com instead of. s) will see that the results of their searches have changed slightly. If you have a profile on Google + , you will also notice that there are new options to filter
the results, among which especially one called Your World and photos of your contacts to filter content generated by them.

Is this important? A lot, because suddenly the famous search algorithm of Google, as secret as the formula for Coca Cola, begins to give priority to the content they create, share and socialize, members of the circles of Google
+ the user who is using the search.

The logic that wields Google for this is simple: before the flood of information that currently exists on the Internet, the likelihood that the same results of your interests appear are very high. It is a way to filter and prioritize
based on social behavior, something that is totally natural to humans.

As with everything, this new approach has its detractors and unbelievers, who are behind this attempt to monopolize and dominate everything you do on the Internet by the Mountain View Company.

But it is also true that Google tends to know as much about our habits, which if used for information retrieval, is closer to what really interests you.

Anyway, it seems that Google are trying to change the behavior of your browser because there are norms who distrust their transparency. In fact, it is the only beginning of a movement to increasingly integrate social-digital layer
in everything we do online.

Google started experimenting with social search in 2009, when it introduced "social search". It was an experiment to help public content find your social circle quickly and easier. Though Google + had not existed, they used the
concept of social circle.

In that context, everyone has different places to make social connections with others and to publish web content like blogs, status updates, tweets and photos. Google Social Search content showed different parts of the person’s
social circle in search results.

With the advent of Google +, the circle is closed completely and the results become quite social and, from the point of view of Google, much more relevant to users.

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