Study reveals that men become more generous in presence of beautiful women

Study reveals that men become more generous in presence of beautiful women

Studies at the Oxford and Sheffield Hallam universities have found that men become more generous in the presence of attractive women in order to impress them. Men behave the same way in
the presence of beautiful women just like a peacock when it reveals its spectacular plumage when it spots a female.

The researchers claim that men are more likely to show off by doing good deeds to impress the members of the opposite sex. The study also showed that men actively compete to outdo each
other with generous acts when being watched by attractive women rather than observed by other men.

However, the same attitude does not apply to women as their selflessness remains the same whether in the company of men or other women. The study was conducted by the psychologists from
Oxford and Sheffield Hallam universities.

The psychologists conducted experiments of 65 men and 65 women with an average age of 21, and observed them as they played a co-operation game where individuals could donate money to a
shared group fund.

After closely observing the groups, men were found to be significantly more generous while women’s behaviour did not change. The study was published in the British Journal of Psychology.

Dr Wendy Iredale, who led the study, said, “The research shows that good deeds among men increase when presented with an opportunity to copulate. Theoretically, this suggests that a good
deed is the human equivalent of the peacock’s tail. Practically, this research shows how societies can encourage selfless acts.”

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Posted by Zeeshan Gohar on Feb 28 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry