Nokia arrives at Mobile World Congress 2012 with Lumia 610 – Part 1

Nokia Ovi has been struggling in the smartphone market since the launch of the original iPhone in 2007. Apple changed the concept of mobile computation in general and smartphone computing in particular. However, there are many company who received the wake-up call in good times and pushed their respective smartphone in the market. The likes of Google, Samsung, HTC and Motorola launched their smartphone in time to compete with Apple.

However, in case of Nokia, the company remained the laggard until recently. In 2011, the Finnish company launched two Windows Phone smartphones to compete with the rest of the world. The best thing about Windows Phone smartphone is that they are cheap due to the lightweight nature of the operating system.

Nokia will sell a Windows Phone priced at 189 Euros ($254) in the second quarter to capture first-time users against similar devices powered by Google Inc.’s Android.

The Lumia 610 will be 30 percent less expensive than Nokia’s current cheapest smartphone running Microsoft’s Corp.’s Windows platform. The device will be targeted at young people to hook them to the company’s new platform. Nokia also announced a high-resolution camera phone as it returned to the Mobile World Congress in Barcelona, Europe and perhaps the World’s biggest wireless show, with its first product introduction in three years.

“The new Nokia Lumia 610 is the perfect introduction of Windows to a younger audience,” said Jo Harlow, the company’s smartphones chief. “We are now able to cover a range of needs and a range of price points.”

Nokia Chief Executive Officer Stephen Elop won good reviews for the first two Lumia phones using the Microsoft platform, which sold “well over 1 million” units, he said Jan. 26. Nokia’s shares have fallen about 10 percent since it unveiled those handsets Oct. 26 as consumers continued to bypass Windows Phones in favor of Android handsets costing as little as $100 andApple’s iPhone, which broadened its range with discounted older devices.

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Posted by Usman Khalid on Feb 28 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.