Nokia arrives at Mobile World Congress 2012 with Lumia 610 – Part 2

Microsoft has adapted Windows Phone software so that it requires half as much memory and runs the cheaper 7X27A chip from Qualcomm Inc. That should help manufacturers cut their costs.

The price of the Lumia 610 “makes it very competitive with the low-end Android devices,” said Carolina Milanesi, a research vice president at Gartner Inc. The handset will be attractive to operators as it will require very little subsidy, she said. “You build momentum, you build volume and then you build interest in the ecosystem.”

The Lumia will run on the updated version of Microsoft’s software, Windows Phone 7.5, known as Mango, which will be based on cheaper hardware, according to the announcement.

“Nokia is starting to deliver on Elop’s promise to bring down the price points and enlarge the Windows Phone ecosystem,” said Martin Garner, a London-based analyst at CCS Insight. “It’s still too early to proclaim success, the volumes are not there, but he is executing and doing it at the right sort of speed.”

The manufacturer also said that its high-end Lumia 900 device, which will first go on sale in the U.S. with operator AT&T Inc., won’t be made available on any other fourth- generation network except in Canada. The handset, which will be sold in the second quarter and costs 480 euros, will run on a form of third-generation technology called HSPA+.

Nokia, based in Espoo, Finland, also introduced three phones for its Asha line, sold primarily in emerging markets. The company got about 46 percent of its sales last year from these handsets and other low-end phones, which lag behind smartphones in processing speed and applications such as video calling and corporate e-mail. The company’s new camera-phone, the 808 Pure View, will have a 41 megapixel sensor, alongside optics jointly developed with Carl Zeiss AG.

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Posted by Usman Khalid on Feb 28 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.