Vidya Balan says she did 43 interviews in a day for ‘Kahaani’

Bollywood buzz Vidya Balan has insisted that these days promotional campaigns for movies have become increasingly important because there is a huge information load and competition at the Box Office.

Balan, who, last year, left everyone spellbound with her magnificent performance in ‘The Dirty Picture’ (she bagged the National Award for it too), revealed that she did 43 interviews in a day while promoting her film ‘Kahaani’, which has been released today.

‘Kahaani’ has been well received by the critics and it is expected that the film will do good at the box office and Balan thinks that one the main reasons behind the film’s success is the intensive promotion which she did.

“Promotions can be seen in two ways – either you hate them and they’re a burden and you are getting through with it or you can enjoy them. I decided early on that I was going to enjoy them. I did 43 interviews in a day for Kahaani. If I don’t enjoy it, it’s going to be a disaster… I like meeting people, I like getting to know them, I just like people. So, for me, I take it like I’m chatting with different people. Just that the energy level sometimes drops. After 40 interviews, I couldn’t look straight. But, it’s okay. It’s what I need to do because today there is such an information overload… how does one draw attention to one’s film?” she said.

‘The Dirty Picture’, which was released on December 2 last year, was a female-centric movie and ‘Kahaani’, which has been directed and co-produced by Sujoy Ghosh, is yet another female oriented film.

Since Bollywood is a male oriented industry, the 38-year-old actress was asked about why she is playing only female leads, on which she replied by saying that she wants to show people how strong the women are.

She added, “When people ask me why you are only playing strong female-centric characters, I tell them that a woman is innately strong, just that the expressions of that differ with circumstances and background. I am getting the opportunity to explore strength in different women.”

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Posted by Imran Shaukat Khan on Mar 9 2012. Filed under Bollywood. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.