Sony wants to be the market leader

Sony has a similar dream as their Korean competitors, LG and Samsung and the same as their neighbours, Panasonic, to be better equipped and to supply their
customers with the best gadgets. All these manufacturers want to win four screens: mobile, tablets, televisions and computers.

The Japanese giant also has a major movie studio, some of the best game developers and their managers stresses to add something new whenever they have opportunity. In this array they have provided the PlayStation,
both home version PS3 and the portable one, the brand new Vita.

CEO, Kazuo Hira, has challenged to make Sony as one integrated company, which will consume the content in all formats and in as many devices as possible. Keeping in mind, they are using the
Sony Entertainment Network as their ecosystem, the equivalent of Apple’s iTunes to access the download and enjoy movies, music and games. 

The firm is no longer organized in a large number of divisions to work as a single, more horizontal. Albert Vives, responsible for providing information for the brand in Spain, underscored how, little by little,
wants to turn the home console into a media centre.

"Its immense power makes it as an ideal tool for downloading photos and videos and share it without delay," he insisted.

Rafael Vieyra, CEO of Sony Spain, is particularly proud of the alpha chamber 57, the successor to the 55. It is the flagship, with gusts up to 12 frames per second, in this range.

Walkman is back, which have been a great invention, but it is available with decent software, Android. The Z1000 model is rather more than a music device and equivalent to the iPod. It is
something like a next-generation mobile with Wi-Fi, 16-gigabyte storage, 4.3-inch screen and access to applications.

Sony are trying to give the Televisions, a similar descriptions to the mobile and tablets. Television can now be connected to the Web for those who still decide to take the plunge, the brand offers an interesting
compromise option: Google TV box, a box, less than a Blue Ray, but slightly larger than the Apple TV.

During the recent Mobile World Congress in Barcelona, Sony showed the Xperia range as well. They have introduced the gadget with a latest technology called “Floating Touch” that improves web browsing.

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Posted by Farasat Ali on Mar 19 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry