Apple product designs: Is the company losing its taste or saving the rabbit in the hat – Part 2

The iPad 2012 had more cons than pros when it came to outer shell. The iPhone 4 design has been repeated only twice, in 2010 and 2011. On the other hand, the iPad has had almost the same shape since the first iPad was released two years ago. Moreover, the 2012 version is heavier and fatter than the 2011 model that is still considered one of the thinnest and lightest tablets in the world.

However, despite all these facts the new iPad was the source of attraction over the weekend both in the eye of the customers and media.

Apple works on the simple dogma when it comes to designing its products. Make some drastic change to the shape and dimensions and stick to them until the public gets bored. Then again surprise them to their backbone with another out-of-this-world design.

As the New York Times writer Sam Grobart said of Apple’s design strategy in October last year when the iPhone 4S was introduced: “Innovate, then refine. It’s a pattern at Apple, and the iPhone 4S — despite disappointment from some — fits right into it.”

The reason why iPad’s design has not been revamped is that the original one still is the best. Many have tried to copy it and many have failed, well, for another reason that I will come to in a short while.

The thin structure and light weight are still Apple’s forte even though the 2011 model was a bit lighter and thinner. The market accepts the new design, so Apple keeps its rabbit in the hat. That magic trick will be shown when it is needed.

On the outside, there might not be anything to show whether the person is holding a new iPad or iPad 2, or the 2010 model for that matter. However, turn the screen on and the device makes a strong statement that it is the 2012 model. The Retina Display speaks for itself.

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Posted by Usman Khalid on Mar 21 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.