Rovio Entertainment capitalizes on monster Angry Birds

Rovio Entertainment capitalizes on monster Angry Birds

More than 30 million people daily catapult birds common to the heads of equally nasty pigs who try to steal their eggs. Virtual although, with the computer game Angry Birds. The birds are unstoppable: they soon figure in theme parks and a toy line; proceeds
for their Finnish creator, Rovio Entertainment.

The user statistics of Angry Birds are hard to grasp. All versions of the game together more than 700 million downloads to mobile devices. Daily wasting humanity 300 million minutes of her time by kamikaze birds to shoot at the buildings where the pigs are
in entrenched. And hat is not just about children, even adults fall prey to massive Angry Birds. Among the fans are names such as British Prime Minister David Cameron and author Salman Rushdie.

The success of Angry Birds explains the Finnish developer Rovio Entertainment no harm. According to unofficial figures, sales last year, 75 million, and that with a game that only has cost 100,000 euros to develop. An important part is merchandising; Rovio
in 2011 sold over 25 million plush Angry Birds. Recently hit a bid from Zynga, known for the Facebook game Farmville. Zynga offered 1.8 billion euros for the creators of Angry Birds. But U.S. analysts are valuing even the astronomical amount of 6.8 billion
Euros pushed.

Disney

To justify Rovio Entertainment should be substantially more to capitalize on the franchise. The money rolls not only in cyberspace. The U.S. supermarket giant Wal-Mart closed Rovio Entertainment signed an exclusive toy line. Buyers receive through special
codes also access to additional features in the games. In addition, many theme parks worldwide partially Angry Birds theme parks converted.

There are also plans for a TV series. Rovio Entertainment is no mere computer game developer, but a complete entertainment group. All this makes clear why the Finns often compared to Disney, a billion-dollar business managed to turn around figures like Mickey
Mouse.

Rovio Entertainment was founded in 2003 and was founded by Niklas Hed. He had been to notice in a contest to design the best game for one of the first Nokia Smartphones. Together with his cousin Mikael games he started for foreign publishers. Kaj Hed, Mikael’s
father and a businessman who, among other things had started a successful software company, invested in 2004 about one million.

Through this investment, he still almost 70 percent of all shares held, despite a dilution after investments of several venture capital funds. Kaj kept himself aloof and not insisted on an accelerated expansion, while the cousins ??wanted to grow rather
slowly. Mikael left a year later the company out of dissatisfaction with the efforts of his father. When Niklas Kaj his uncle in 2009 could persuade a new strategy, he said it would not succeed without Mikael. He let himself be persuaded, and together they
began work on a recovery plan for Rovio, which is practically bankrupt.

The two cousins ??put everything into a game for the iPhone, the smartphone market had to explode. Thanks to Apple’s App Store could Rovio games are very efficient over the entire world.

The concept of Angry Birds was created by one of the engineers. The response to the game was initially lukewarm, but Niklas and Mikael Hed did not let that scare you. They concentrated their efforts on smaller countries, because it was easier to get in the
charts. Only then they targeted the larger countries.

The makers are confident that Angry Birds much potential, even in the Smartphone market. By 2013, one billion people have such a device. Critics point out that Rovio had to try 52 times to 1/1 with Angry Birds hit him. If the cousins ??Hed like to continue
their advance, they must learn quickly to hit.

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Posted by Fahad Zafar on Apr 11 2012. Filed under Gaming. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry