Barnes and Noble launches the new Nook Simple Touch with GlowLight – Part 2

“I think this is going to do really well at this price point,” Iannone said. “This is a feature a lot of people are looking for in an e-ink e-reader. It’s the number one requested item from our users. It’s a killer feature.”

Barnes & Noble considers its integrated GlowLight as a key differentiating feature. Iannone said that engineers also improved the touch performance in the new product (it’s more sensitive and accurate) and handed me a Kindle Touch to play around with for comparison. The new Nook did seem more responsive in my limited time with it; page turns also seemed slightly faster compared with on the Kindle.

In shaving off a little bit of weight from the Nook, Barnes & Noble’s engineers didn’t change the battery. The company says you can get up to two months of use with Wi-Fi off (based on 30 minutes of reading a day) and up to a month when using the GlowLight (again, this is with Wi-Fi off). Other specs also remained the same. You get 2GB of built-in memory and an expandable memory slot that accepts micro-SD cards up to 32GB.

Word on the street is that Amazon, the pioneer of the e-readers also has a frontlit Kindle in the making. According to sources, the company is prepping their new device at Lab 126, its Silicon Valley-based design lab.

Upon the release of the new Kindle Touch, the competition will again boil down to the price and due to the fact that Amazon has the most powerful ecosystem in the tablet world, the competition will again be registered in their name. Until the new Kindle with a light source shores up in the market, the Nook Simple Touch packs a punch and its sales are expected to soar up, which will be a big hurdle in Amazon’s vision on broader strokes.

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Posted by Usman Khalid on Apr 14 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.