FC Barcelona: A model of successful enterprise and a devout club – Part 3

Moreover, Faus and company signed a jersey sponsorship deal with the Qatar Foundation, which was the most controversial decision dissented by majority of the Socios. In addition, the management is trying to reschedule the timing of the matches at Camp Nou for the Asian markets. This was however, immensely disapproved by the Barca faithful.

In recent developments, the management is planning to relocate the club to another venue or sell the naming rights to a corporate. However, the socios are not approving of the renaming of their temple.

The media rights are another problem for the management. However, the lucrative sums of money flying toward Barca have a dominating power. Both Real Madrid and Barcelona spit the half of MediaPro’s spending, which is in tune of $870 Million. MediaPro is a television broadcast company that has purchased the media rights to La Liga. The remaining clubs in La Liga have to fight for the rest half of the money.

“Teams are part of a larger product that’s called a league,” said Oliveto. “Unless all clubs in Spain can collectively raise their revenues, then the product becomes unsustainable.”

Faus rejects all the opprobrium that he and his management has attracted over the course of last couple of years saying that the business is on the boom and Barca is actually now making money, which is foremost obligation in order to stay alive in the ultracompetitive league like La Liga.

“Our romantic vision of soccer and our club is by no means dead,” he said. “Everyone in the world envies the Barça model.”

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Posted by Usman Khalid on Apr 19 2012. Filed under Sports. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.