Advertisement: The ace in Facebook’s sleeve gets out after IPO – Part 3

One caveat in the way of successful advertisement to the brands and companies is the lack of information provided by Facebook. Due to the tightened rules and regulations from Federal Trade Commission, the social network is bound to restrict marketer’s access to users’ information and cookies that tell a lot about trends. After last year’s incident, when FTC warned FB on the lack of privacy checks on the website, it seems impossible for the company to release any or such information to marketers, especially for the purpose of sales.

Bryan Wiener, CEO of digital agency 360i, said that Facebook is making it hard for marketers to advertise on website. “The industry is not set up to support the new world order,” he says. “Facebook is making it incredibly difficult for these companies.”

The new IPO seems to be a gateway for Mark Zukerberg and company to invest in the new mode of advertisement. The IPO is expected to raise money somewhere in between $16 to $18 Billion for the social network. With that kind of capital the company might bring a lot to the table.

As Robert Hoff said in an article:

“Every company reaches a chasm they have to cross. Getting marketers to embrace the new world of marketing will be the chasm that Zuckerberg and his executives will face. They’ll probably make it, especially with the new IPO riches to pave the way. But make no mistake: That chasm is right in front of them.”

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Posted by Usman Khalid on May 16 2012. Filed under Business, Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.