Significance of Media and its role in Pakistan’s development
Friday, May 18th, 2012 5:38:39 by Muhammad Ahmad NazirSignificance of Media and its role in Pakistan’s development
Media, that has become the fourth pillar of state considering its huge impact on people, has achieved paramount importance in the modern world and is widely considered as the fourth pillar of the state.
Because of its undeniable importance, it has a powerful influence in the opinion shaping of people.
Nonetheless, the power of media is being used by those who are in power.
They use this tool in order to gain personal benefits and the media owners do not remain impartial and help these people in their evil designs.
If media starts supporting any particular person or party, it become biased which is completely against the spirit of Journalism.
The true spirit of Journalism is to deliver the news in its real form without distorting the facts.
Media has gained wonderful power in Pakistan but it is still under the influence of those who want to show a one-sided picture of events to the general masses.
News channels in Pakistan always deceive the innocent people by showing them a one-sided picture.
Pakistan’s general masses, unfortunately, are not educated enough to read the international media’s news about our country that reveal many shocking things which out channels always try to hide.
Role of Media is very important in the development of any country but if it works according to the true spirit.
Media can educate people on certain important issues and it can also help people in getting awareness of what is going on around them in this country.
The news channels in Pakistan are also biased as they support one political party or the other in order to gain materialistic benefits in the form of commercial ads.
If we want our country to make rapid progress, then we have to educate general masses by telling them truth, which is the basis responsibility of media.
Through following the true principles of Journalism, media can put the country on the right track by highlighting the wrong doings of the government and by making people enlightened about every problem in Pakistan.
This is the only way that can bring a pleasant change in the thinking of people and they will become able to differentiate between the right and wrong and will eventually put the country in the right direction.
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