Google Chrome becomes the most used web browser, recent stats show – Part 2

Google is trying its best to integrate G+ in the same way. All this was evident from CFO Patrick Pichette’s statement:

“There are really two stories on Chrome. There is a tactical question and there is a strategic question. Chrome is really pushing the Web, and it has a fantastic opportunity that, when people have adopted Chrome, they basically instead of looking for Google and looking for search, the omnibox gives them immediate access to Google search. So from a strategic perspective, it has that in Chrome OS. On a tactical basis, everybody that uses Chrome is a guaranteed locked-in user for us in terms of having access to Google.”

Google’s target for a ruling web browser is this:

–          More search results.

–          Lower traffic acquisition (TAC) costs.

–          The ability to integrate Google’s other services easily.

–          A way to plug Google+ and integrate it into the browser.

–          The lifetime value of a Google Chrome user is higher.

Moreover, the Silicon Valley giants own some of the most used services in the world including Google+, YouTube and mobile operating system Android. Therefore, chances are that the company will succeed in making the web browser a single platform for the users integrating all the above services.

At a recent conference, Pichette went on to say:

“The core business continues to be healthy. It’s a core focus of ours. But it’s actually augments by a second set of priorities which is everybody knows the core platforms of Android, of Chrome, of YouTube, where you have the acceleration of an entire ecosystem which is both offensive by giving us these great platforms and also has a great defensive nature for the ecosystem to enable us to innovate. So, we continue to do that as well.”

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Posted by Usman Khalid on May 22 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.