Icann unleashes another hoard of top level domains, Google spends $18.7 Million in shopping – Part 2

CEO Mark Zuckerberg and his lieutenants might be waiting and observing to see if this new excitement staged by Icann is worth the while. However, Icann has clearly stated that it will respect the trademarks and intellectual properties. Therefore, even if Facebook is not bidding .facebook is theirs to take.

According to a US newspaper, Google and Amazon are the biggest competitors in the new domain shopping festival.

“[Google] wants .google, .youtube, .goog and .plus. It was the only applicant vying for .fly, .new and .eat. But it is going to have to fight Johnson & Johnson for .baby, Microsoft for .docs and .live, and Amazon for 17 top-level domains: .wow, .search, .shop, .drive, .free, .game, .mail, .map, .movie, .music, .play, .shop, .show, .spot, .store, .talk and .you. Amazon also went after .tunes, .got, .author, .smile, .song, .joy, .bot, .like and .call… The most sought-after extension is .app, with 13 applicants though not Apple, which popularized the mobile application.”

Google is on a shopping spree and the Icann super store and is bidding on more than 100 TLDs, including .lol and .love. Though experts suggest that the company’s own search engine overshadows the utility of these obnoxiously useless domains, the internet goliath might not spare any chance on monopolizing any emerging technologies.

According to the newspaper:

“There is also a lingering question about whether the new suffixes are needed at all. Some top-level domains that Icann has created in previous, smaller expansion rounds have attracted little interest. Many consumers find Web sites via search engines, rather than typing in an exact Web address. Others are increasingly using mobile applications, rather than the open Internet.”

There have been other TLD launches in the past but none of them succeeded to grab any attention from internet users. Last year, .xxx was released for those sites that boasted explicit adult material, and it created a fiasco in the West as many universities and non-profits had to forcefully purchase the domains to reserve their right on the use and keep their image and integrity intact.

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Posted by Usman Khalid on Jun 15 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.