The Race of sustainable products designing – Pakistan energy sector news
Wednesday, June 27th, 2012 9:30:10 by Ahmed TariqThe Race of sustainable products designing – Pakistan energy sector news
For most of the major companies, eco-design is a new methodology for the design of industrial products in which the environmental impacts are taken into account during decision making stages of the product development process.
Traditionally, quality and the cost are the major factors to consider by the designers and manufacturers of major Corporations.
However, with the changing global and customers’ needs, companies are focusing on product development with the main emphasis on the environment protection. Product designers at major companies such as Sony Corporation, Toshiba,
and Samsung etc are responsible for the hazardous impacts of their activities on consumers and the environment in a collective way.
Every day, millions of consumers and customers around the world choose brands and technologies, which are eco-friendly and have superior quality. Sony’s products have a huge potential that can make a positive contribution to
solve the social problems such as climate change, resource conservation, sanitary and living conditions.
Similarly Sony’s competitors such as Toshiba have also been spending huge amounts of money on research and development to produce/introduce eco-friendly products, which would eventually help the company to go ahead in this race
and grab a better share in the market of products that are sustainable and user friendly at the same time. Toshiba has set standards to follow the EPCAT Gold status with their mini note books, cell phones and various other models. Toshiba also supports programs
such as Energy Star that is the U.S environmental Protection Agency project, and the Carbon Disclosure Project (CDP).
The high value added products of these companies allow the consumers to make better use of valuable resources such as energy. The development of the sustainable consumption is believed to be a major concern in the coming years.
If everyone would contribute to solve this problem, then by 2030, it can be assumed that both Sony and its major competitors would be able to improve product performance significantly by reducing resource consumption and hazardous
emissions.
To achieve this goal, Sony seeks to have a dialogue with all interested parties. Ecological footprint of a number of Sony’s products depends not only on the factors of production, but also on the effectiveness of their use.
Brands and technologies of Sony are used daily by millions of families and in a number of industrial processes.
Conserving the natural resources is one of the significant issues in the current global world. The designers of all major companies ensure that product development and innovation incorporates the use of materials, which are
friendly to the global environmental and help in conserving the resources for the next generations.
The designers have the responsibility to act as good corporate citizens, and work with determination to sustain the social environment. The designers at Toshiba have been in constant research to develop their products with
the use sustainable material design. Many of Toshiba’s sales programs/advertisements encourage their clients to use such products and enhance their ability to further develop such products. Toshiba, in coordination with many other associates has recently launched
Sustainability Consortium for Electronics which would the clients choose best electronic products with regards to its associated sustainability
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