‘Jism 2’ promo song finally released online!

Pooja Bhatt’s much-anticipated upcoming erotic thriller ‘Jism 2’ is the talk of the town at this point in time since it will feature the Indo-Canadian porn star Sunny Leone as a mainstream Bollywood actress.

The film, which is scheduled to hit the cinemas on August 3, was given an ‘A’ certificate from the Censor Board when Bhatt wished to launch the uncensored promo song, which features Leone, Randeep Hooda and Arunoday Singh.

At that time, Bhatt decided to release the promo on the internet instead of television because she didn’t want the Censor Board to tone down the sexual content. Now when the promo has finally been released, many out there have liked Leone’s body, while others have love Hooda.

Pooja Bhatt had stated, “I will release it on the internet and social media where my core audience of thinking passionate adults can choose to view it, like it or reject it.”

Bhatt decided to go for the online release due to the rejection but as per the research, the marketing of films have shifted online in a big way. Research shows that most of the people now surf the internet to get information about the films before watching them.

Mahesh Bhatt also feels that nowadays online promotion of the films has become more efficient. He told the media that it does not cost much and in the near future almost everyone will adopt it.

He said, “Internet marketing is inexpensive. It reaches a wide audience for a fraction of traditional advertising budgets. After the censors gave Pooja Bhatt’s Jism 2 an ‘A’ certificate, she launched her first music promo online. The impact is staggering. I am certain the film industry’s romance with online promotion is only going to intensify in the near future.”

The facebook page Anurag Kashyap’s ‘Gangs of Wasseypur’, which was recently released, had almost 40,000 readers discussing and posting their comments about the film.

Keeping this fact in front, it is fair to say that the trend has changed now and online promotion of a film has become a vital part.

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Posted by Imran Shaukat Khan on Jun 30 2012. Filed under Bollywood. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.