Microsoft and RIM expected to grab big market chunks upon Windows 8 and BB10 releases

Microsoft and Research in Motion are the biggest beneficiaries of the ongoing half of 2012, according to the market research firm ABI Research. Both companies have their flagship operating systems in line expected to be launched in September 2012 and first quarter of 2013, repectively.

Microsoft, who recently redesigned and re-launched its corporate logo, are expected to release the new version of Windows operating system, Windows 8 in September whereas, RIM is touted to introduce the latest iteration of BlackBerry OS, known as BlackBerry 10 or BB10, later in 2013.

ABI has estimated that more than 2.4 Billion employees will be using smartphones of any kind by 2017, which is nearly three times the volume of today’s purchase.

“The question is, will new smartphones from Microsoft and RIM put more power in the hands of the enterprise concerning employee mobile device use, particularly for accessing corporate resources,” wrote ABI analyst Dan Shey in a report. “Such change would directly impact enterprise device market share.”

The recent Apple-Samsung case has provided both companies with great opportunities to gouge the market share from Android, Google’s mobile operating system behind most of Samsung products. Currently, Google holds the top spot in the global market, closely trailed by Apple with its mobile OS called iOS.

Both companies, RIM and MS are planning to introduce their OSes to both tablets and smartphone. On RIM’s part, the same OS will adorn both genres of the device. However, Microsoft has launched two separate versions, Windows 8 for PCs and tablets and Windows Mobile 8 for smartphones.

The greatest advantage goes to Microsoft for the reason that the operating systems are available to other original equipment manufacturers, OEMs, while BB10 will most probably be limited to BlackBerry smartphones and tablets made by RIM itself.

Apple holds the second position in the global market but after the legal setback to Samsung it is expected to take away the top spot from Korean company in the coming months.

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Posted by Usman Khalid on Aug 31 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.