Amazon releases first digital comic book Blackburn Burrow

Amazon furthers its entertainment business into yet another dimension. The company released its first digital comic book Blackburn Burrow on Wednesday.

The largest e-retailers in the world has been lacking its own digital entertainment content and though it is a little late on its arrival into the entertainment business, it is worth plunging into the vast world of opportunities.

To date, the company has been selling and re-selling digital content developed by other sources. The profit margins in selling second-hand are always narrow. “Reselling someone else’s content has historically proven to not be a very profitable venture,” Sterne Agee analyst Shaw Wu wrote in a note.

The new digital comic book is the product  of faculties from Amazon.com’s content development unit, Amazon Studios. The idea of the comic books took its root when Jay Levy offered its screenplay for a namesake motion picture. However, with the general and mutual consensus of the team at the Studios, the company first launched a comic book under the banner. A motion picture on the same story is in development but digital comic will certainly help in marketing the flick and the new venture.

“This is a very exciting new venture for Amazon Studios. Beyond entertaining lots of comic fans, we see value in digital comics as a new way to test screenplays and learn more about fan engagement,” Roy Price, director of Amazon Studios, said in a press release.

This is Amazon Studios’ first product out of the gate since its inauguration in 2010. More than 10,000 film stories and 1,800 series pilots have been submitted to the Studios over the last two years. There are 17 film and 9 series projects in the pipeline for Studios; several of them are already in production.

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Posted by Usman Khalid on Sep 13 2012. Filed under Entertainment, Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.