Apple iPhone 5 is a marvellous piece of engineering, say analysts

Apple finally rolled out the new iPhone at an event in San Francisco, California on September 12. It is now officially called to iPhone 5, after two years of speculations on the model name—last year Apple released iPhone 4S instead of iPhone 5.

The new phone does bring new upgrades to the 2011 and 2010 models but that comes as no surprise because the media, bloggers and other tech websites have been prying off the veils on leaked photos and slides.

However, the new phone does surprise when held. The lightness and thinness just sweep you away right off the bat. According to Creative Strategies analyst Tim Bajarin, the rumours did not do any justice to the phone; it is a marvellous piece of engineering and design.

“What the bloggers didn’t catch is Apple’s industrial design,” said Bajarin. “It is an elegant product, just gorgeous.”

Some experts hinted an unsatisfied feeling on the phone. The main reason for such a response could be that the surprise was exhausted by the year-long stream of rumours and telltales. Moreover, the basic design outline of the handset is the same.

The outline is kept the same because it has been perfect, simple and elegant, all the ingredients Apple is famous for. The screen is taller but not wider at 4 inches, against the original 3.5 inches. The width of the screen has not been disturbed because it aligns with the monumental mantra of Apple, cellphone usage with one hand only.

The components from LTE chips, processors, camera, microphones and screen have been re-engineered to fit into a thinner and lighter frame. The result is a 18 percent thinner and 20 percent lighter iPhone 5.

“I’m duly impressed,” said Gartner analyst Van Baker. “They completely redesigned every component in the phone. I appreciate the fact that despite what all the other manufacturers are doing, they chose not to deviate from their design centre, which focuses on one-hand usability.”

Apple share were up 1.4% to $669.79 at the day’s end on September 12.

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Posted by Usman Khalid on Sep 14 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.