Apple snatches back the music player market with the new generation of iPod family

Apple is claiming back the music player market, or what is left of it. The September 12 Apple event was not only host to the launch of new iPhone 5 but also a revamped line of iPod devices. The company introduced the next generations of iPod Touch and iPod Nano, though iPod Shuffle was there only for a family photo.

The music-player-market, boosted by the release of original iPod in 2003, starting shedding blood when the first iPhone was launched in 2007. The following hording of the market with smartphones from a number of technology companies prowled the leftovers and iPod took a stab in the back.

However, to everyone’s surprise Apple took up the gauntlet, which was apparent with the release of extensively re-engineered line of music players. The iPod Nano comes back to its previous 5^th generation shape but with a bigger 2.5-inch multi-touch screen. The iPod Touch 5^th generation gets a makeover inside with a new processor and outside with a 4-inch screen akin to the iPhone 5.

“Almost everybody assumed that this (iPod) business is winding down and Apple would just milk it for a while,” Gartner analyst Van Baker said. “But all of a sudden, ‘Bam! In your face, guys. We’re completely refreshing the line and doing some amazing things with the high-end iPod Touch.'”

The new iPod Touch receives the A4 chip from iPhone 4 and new and improved graphics processor. The demos of games shown on the new Touch were simply mesmerizing; the level of details and artificial intelligence computing was breath taking.

The cameras have also been refreshed. The rear-facing camera on the Touch is now 5-megapixel with the same architecture as the iPhone 5 and 1080p HD video capabilities. The front facing snapper has also been improved.

The band called iPod Touch loop makes it evident that the new music player is actually becoming a point-and-shoot digital camera.

The iPod Touch, Nano and Shuffle all come in seven vibrant colours, first time for the Touch. Moreover, the devices, including the iPhone 5 will be bundled with new and re-engineered headphones called the EarPods. For older sets, they are available as standalone accessory for $29.

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Posted by Usman Khalid on Sep 14 2012. Filed under Sci-Tech. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.