Bradley Wiggins clinches the Sports Personality of the Year award

Bradley Wiggins clinches the Sports Personality of the Year award

Bradley Wiggins being crowned BBC Sports Personality of the Year was watched by a five-minute peak audience of 14.5 million viewers on Sunday, as the BBC1 show pulled in its biggest audience for at least two decades. The BBC1 end-of-the-year sports review show, dominated by the Olympics and Paralympics, had an average audience of 10.6 million viewers, a 39.6% share, between 7.30pm and 10.30pm on Sunday.

Hosted by Sue Barker, Gary Lineker and Clare Balding, the awards over-ran by nearly half an hour, with a 15-minute peak of 14.3 million (56.5%) for its climax between 10.15pm and 10.30pm. The programme’s five-minute peak was slightly higher, with 14.5 million (58%) between 10.25pm and 10.30pm.

Boosted by memories of an extraordinary year for British sport, the audience was more than twice the 4.2 million (15.8%) who watched last year’s show. It was the biggest audience for the Sports Personality of the Year Show since at least 1992.

The previous highest in the last decade was the 8.3 million viewers who tuned in after England’s victory in the rugby World Cup in 2003. Last year’s was its lowest, hampered by an unpopular switch from its traditional Sunday night berth to a Thursday night slot.

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Posted by Fahad Zafar on Dec 17 2012. Filed under Sports. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.