Jacque Catalan business model

La Roca del Vallès (Barcelona) has only 10,000 inhabitants, but each year attracts three million visitors, of which over 60% are foreigners. The town has only one attraction for tourists: 20,000 square meters of macrooutlet La Roca Village. Every day, full of tourists attracted by flashy brands cheaply coaches. The shopping complex has become in recent years a point of conflict between the Town Council and the Generalitat. The former requires that the town is declared Desk, and so the mall can open every Sunday of the year; the second is denied.

The Superior Court of Justice of Catalonia (TSJC) gave reason to La Roca del Vallès by a defect of form and freedom apply Consistory opening from April 27. ” We resent being laughed at us saying it is a tourist town,” complains Miguel Ángel Fraile, secretary general of the Confederation of Commerce of Catalonia (CCC). For La Roca Village has not only stirred up to the small business sector. Anged Also, the management of large surfaces is against, believing that ” it will become a case of unfair competition, since it is not a tourist town,” said Roberto Guirado spokesman in Catalonia.

The business model that CiU and ERC- defended for decades in Catalonia, based on limiting large stores and restrict the maximum number of holidays, found a potent threat: tourism, economic activity that best endures the crisis. “Tourism plays a vital role in changing the model,” says Secretary of State for Trade, Jaime García- Legaz.

What they have not got years of battles between employers and political parties they are achieving the desire to please the 7.5 million tourists that visit the Catalan capital. The penultimate step is given by the city of Barcelona will open nine Sundays, in addition to the ten already allowed the regional rules. The stores will raise the shade Sunday in July and August and some days related to major international events. Traders of the axes of the city center and hotel of the city had long been pressing. And so did the Ministry of Commerce.

However, this agreement has not been easy: it has been minimal and has not convinced, even remotely, the top players in the city center. It will open, but the schedule is limited to between ten o’clock and two o’clock in the afternoon. Distribution companies consider the proposal agreed by the City and the employer’s trade little bit ambitious and unlikely to be profitable, because the sale will allow a few hours. Also do not like that you can open the whole city and not a bounded area. “It’s better than nothing but we seem insufficient,” Review joins García- Legaz, who warns: “We are analyzing whether the rules legally complies with state law; we have serious doubts that open just four hours to do so. “

“We took advantage of tourists and not with this new system to open shops lose money,” Javier Cottet, President BarnaCentre, the most powerful of the commercial hubs of the city center, claiming open between eleven complains morning and six in the afternoon most Sundays of the year.

Fraile acknowledges that Barcelona can be a claim for Sunday shopping lovers came from all over the catchment area of Barcelona. ” It’s a possibility exists, but management has been approved we can not reach that conclusion yet,” says one to the date of official announcement had always refused to expand its commercial calendar Barcelona. The reality, however, is that Barcelona took months fighting the situation in many retail clothing and accessories, in the heart of the city, challenging the administration opening its doors, pressured by the crisis and by the attractiveness of purchasing power thousands of tourists.

Pere Torres, Secretary of Business of the Government, argues that the Catalan capital is a ” considered decision and participated by the sector” and denies that tourism is blowing up the seams of the regional business model. Rather, it accuses the Government liberalizing pressures Mariano Rajoy and the major employers in the sector, Anged. Defend the Catalan legislation already provided the figure of tourist town for commercial purposes.

It’s true: Catalonia is, only behind Madrid, the second highest number of community areas of high tourist season, but Barcelona is not in this consideration. There are 111 Catalan municipalities with this rating, which allows you to open your festive trade. BCN World, the mega resort casinos, hotels and shops that will open next to Port Aventura (Tarragona), also wanted to shield that possibility, and has agreed to do so.

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Posted by Qurat ul Ain on Apr 23 2014. Filed under Business, Europe. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.