Mobilink, Warid Zong and other mobile compaines in pakistan may hate Whatsapp

What will happen to text messages revenue for the mobile companies in Pakistan? The answer will not be too far off of what is happening in other parts of the world. As more smart phones penterate the marketing pakistan, the future of revenues from text messaging looks bleak.  Pakistanis collectively sent over 151 billion text messages during the year 2009. Nokia has cited Pakistan to be producing the third highest SMS traffic in the world in 2010 but in 2015 things will be different.

In Spain, Revenues from mobile operators for text messages (SMS) and multimedia (MMS) between subscribers have fallen from fourth quarter 2011 to fourth in 2013 66.7 % and 48.3%, respectively, according to National Commission on Financial Markets and Competition (CNMC).

This crash is related to the occurrence during the period studied application for smart phones that allow you to send free messages, if Skype, Viber, Fring, Whatsapp, Line or Telegram, among others.

Due to its emergence as the telephone companies have decided to give their customers the total messaging or part of them, the profits have plummeted in this section.

Thus, in the last quarter of 2011 SMS revenues totaled 186.19 million euros, while in the 2013 quarter plunged to 61.87 million (66.7 % less).

In the case of MMS, the figures were 17.14 million euros at the end of 2011 and two years later 8.86 million euros (48.3% less).

These results were achieved through the voice 50,167,372 lines operator had at the end of 2013, compared with 52,566,515 had two years earlier, representing a decrease of 4.56 %.

Through these lines 887.7 million short messages were sent in the fourth quarter last year, while during the same period in 2011 was 1,982,000, representing a decrease of 55.2 %.

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Posted by Kiran Chaudhary on Apr 23 2014. Filed under Business, Pakistan. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.