Fashion Parade 2014 to Showcase Pakistani Designers in London

Fashion Parade 2014 is all set to make history by showcasing Pakistani designers for the very first time in Kensington Palace Orangery, London on June 9. The event will be showcasing some of the most celebrated designers of the Pakistan Fashion Industry including Faiza Samee, Ayesha Hashwani, Nomi Ansari Zara Shahjehan, Seher Tareen and Nazneen Tariq’.

The CEO of Encyclomedia, Ammara Hikmat, excited about the event said, “We want Fashion Parade to set new standards for Pakistani fashion shows that are held abroad. Most of the mainstream media is not even invited and hence Pakistani couture’s exposure is limited to a foreign buyer’s word of mouth. Encyclomedia wants to change this underselling of Pakistani fashion and give it the same prestige through Fashion Parade’s platform which it deserves.”

Speaking to the press, C.E.O of Mustang Productions Sadia Siddiqui expressed her views about Fashion Parade 2014, “I felt London lacked the serious platform where South Asian designers could be effectively promoted amongst the members of Pakistani Indian and British business, media, and fashion community. Fashion Parade will showcase the wonders of Pakistani designs.”.

Pakistani High Commissioner, Mr. Imran Mirza, supporting the initiative said, “The Fashion Show represents a fusion of both east and west thus bringing both the British and Pakistani communities together to celebrate. Such events take us beyond the usual narratives associated with Pakistan”.

The British Fashion Council Head of Event Mr Josef Jammerbund and Media Head Anna Orsini will also be attending the event to see Pakistani fashion being showcased on the ramp.

Short URL: https://www.newspakistan.pk/?p=44622

Posted by Shakira Subhani on May 29 2014. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.