Big fashion brand comes under fire for ‘sadistic’ abuse of models at casting call

Thursday, March 2nd, 2017 1:15:37 by

Balenciaga, which is a big name in the fashion industry, has come under fire for hiring a casting agency which mistreated models at a casting call for Paris fashion week.

According to reports, Balenciaga had hired a casting agency which was tasked with selecting models who would walk the ramp for the brand. However, more than 150 models were shut inside in the dark of a cramped stairway while the casting directors went off for lunch.

James Scully, a US casting director did not let the issue pass as he posted the incident on his Instagram account and pointed towards the mistreatment of models by these ‘serial abusers’.

Scully wrote; “In their usual fashion they shut the door, went to lunch and turned off the lights to the stairs leaving every girl with only the lights of their phones to see,” he added. “Not only was this sadistic and cruel it was dangerous and left more than a few of the girls I spoke with traumatised.”

He further added that some major Paris fashion brands, were trying to ‘sneak in’ 15-year-old models for its show. “It’s inconceivable to me that people have no regard for human decency or the lives and feelings of these girls, especially when too, too many of these models are under the age of 18 and clearly not equipped to be here”, he wrote.

After the incident came to light, Balenciaga released a statement saying that it had sacked its casting agency and had sent a written apology to the 150 models who were subjected to the abuse.

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