Allama Muhmmad Iqbal Words, without power, is mere philosophy.
Quaid-e-Azam Expect the best, Prepare for the worst...
The "Kat" trend Pakistan is a special place to live in. The natural beauty of the area is unmatched and can bring the prettiest places in the world to shame. However, we are a country of individuals who can easily be influenced. I call it the “Hollywood bites” that is, to get inspired by things […]
Pakistani Media and the controversy drama November 03, 2011 should be remembered as a special day in the sports history of Pakistan. It was yet another instance when Hockey upstaged its more popular cousin Cricket without getting the necessary attention. However, Pakistani media took the cake on a night with mixed emotions. Three former members […]
Should Butt and Co. allowed to return for Pakistan national cricket team Justice Cooke of Southwark Crown Court announced the sentences for disgraced Pakistani cricketers. Players have been ordered to spend from 2 and half years to 6 months in jail due after being found guilty of their transgressions. Salman Butt, the former Pakistan captain, […]
Spy caught in plagiarism row Students are known to get into problems with plagiarism. Every year universities hand out plagiarism booklets and what not to do. As students have gotten smarter and found out new ways to bend the rules and get away with it, intelligence agents are still far behind on this route of […]
Bulgarian farmers have found a new revenue stream in the current economic conditions. The agricultural land holders are shifting towards snail farming to meet costs of business and are reaping benefits from the extra cash they are making. It is a business that is silently booming and has untapped potential. Grown in this part of […]
Journey to the CT scanner lab to watch scientists in action looking inside a Peruvian Mummy Researchers at the Smithsonian Institution’s National Museum of Natural History are looking to probe in a seven centuries old mummy to reveal secrets about its life and death. Dr Bruno Frolich is working in his small room these days, […]
Why NATO attacked Libya? Exposing the treachery of the West Libya has been bombed by NATO over the weeks as general public comes to terms with the reasons outlined for the attack. Justifications ranging from right of free speech, sovereignty of democracy and safeguarding the masses from oppression of the tyrant ruler have been given […]
DECEPTIVE MARKETING in Telecom Sector There is intense competition in our telecom sector and while companies fight for market share, it is the customer that is made to suffer through deceptive techniques. Ufone’s UWon Package, Zong’s 50 paisa call, Mobilink’s JazzOne package, Telenor’s 7 hours in 7 Rupees and Warid’s 60 paisa call on all […]
DECEPTIVE MARKETING in FMCG Sector When it comes to deceptive marketing and unethical practices our beauty products industry takes the prize. A recent research by Electronic Journal of Business Ethics and Organization Studies has revealed that fairness cream sellers overstate product benefits and illiterate and poor segment of our society actually buys their false and […]
DECEPTIVE MARKETING in Food Industry There was once a man who was involved in trading from a very early age and had a reputation of hardworking, honest and truthful businessman. A wealthy businesswoman heard about him and hired him. Soon she was impressed with his work and personality and they both got married. They worked together […]
Psychological Pricing, Decimal Points and the Lost Cents! Psychological pricing is a pricing strategy based on the theory that certain prices have psychological impact. This entails prices that are a little less than the round number, e.g., Rs. 1499 or Rs. 99.95. This pricing strategy is followed because research shows that consumer tend to ignore […]
We continue our discourse on Corporate Spamming culture, taking a closer look on the increasing number of spam emails routed to the inboxes of customers. Spam Emails Its not only our phones that are plagued, the email accounts aren’t safe from spammers either. This becomes a double trouble for people that have their emails setup […]
