General Motors, third-party advertiser in the U.S., has announced of withdrawing advertising from Facebook due to the limited impact on consumer purchases. The announcement was made ??days before the flotation of the social network. GM’s decision encourages the doubts about the effectiveness of these advertising sites in generating a huge amount of traffic through advertising revenue. However, they are […]
May 19 2012 | Posted in
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Facebook is in the stock market, officially. What the company brings is an extra capital boost to its already-thriving enterprise, the social network that has around 900 million subscribers. The first day of trading gave the company an extra capital gain of $16 Billion, closing the trade at $38.23 a share. At the day’s start […]
May 19 2012 | Posted in
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May 19 2012 | Posted in
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(Reuters) – The historic initial public offering of Facebook Inc did not go as planned on Friday, as the social networking company’s sky-high valuation combined with trading glitches left the stock languishing near its offering price at the market close. Facebook shares began trading late Friday morning and opened 11 percent above the $38 offering […]
May 19 2012 | Posted in
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(Reuters) – Investors are bracing for Facebook’s Wall Street debut on Friday after the world’s No.1 online social network raised about $16 billion in one of the biggest initial public offerings in U.S. history. Valued at $104 billion, Facebook is larger than Starbucks Corp and Hewlett-Packard combined, sparking intense speculation on how much higher its […]
May 18 2012 | Posted in
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Only one day left in the biggest initial public offering in the history of internet-based companies, if not the history of stock market in the US of A. Facebook is scheduled to price its upcoming stock on Thursday, that is today and on Friday the company, along with its major underwriter JP Morgan Chase, is […]
May 17 2012 | Posted in
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Considering all these factors the confliction in reports on Facebook’s fate in stock market holds truth to itself. The company’s sole mode of income is advertisement to date which has churned some $4 Billion for the network last year. Where this much amount is no joke for a company of any magnitude, the stock price […]
May 17 2012 | Posted in
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The answer is yes to every one of these questions. Though it is an unconventional mode of advertisement but it is strong in every sense of the word. It may take some time for marketers and users to get used to this model but eventually it has a bright future, and it is going to […]
May 17 2012 | Posted in
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There are as many different opinions on Facebook’s initial public offering as there are people in the US stock market. However, the crowd can be segregated into two main parties, conservatives who think that the IPO will be an utter failure and those who think it is better to invest in the social network than […]
May 16 2012 | Posted in
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Given that advertisement on Facebook is not akin to traditional promotion on television or paper, but the hits marketers get through the social network are big numbers. But that brings us to the next point in discussion. Marketing on Facebook is a new concept to the masses and companies are experimenting on this concept. If […]
May 16 2012 | Posted in
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One caveat in the way of successful advertisement to the brands and companies is the lack of information provided by Facebook. Due to the tightened rules and regulations from Federal Trade Commission, the social network is bound to restrict marketer’s access to users’ information and cookies that tell a lot about trends. After last year’s […]
May 16 2012 | Posted in
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In recent developments Facebook is expected to raise the stakes in its initial public offering expected this Friday by 85 million more stock. This increase will bring the total number of stock to a total of 422 million from 337 million. The reason for this sudden decision in the increment in stock is still unknown […]
May 16 2012 | Posted in
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