Beats Electronics under International Olympics Committee’s radar on unpaid marketing of headphones
The 2012 London Olympics organizing committee is blowing hot air at Beats Electronics, a US-based consumer products company that specializes in headphones. The International Olympics Committee is looking into the guerrilla marketing stunt undertaken by the company to promote its headphones through athletes participating in the Olympics. According to various reports, Beats headphones’ omnipresence in […]
Aug 1 2012 | Posted in Sci-Tech | Read More »
