Posts tagged as: loyal customers

Every new iPhone and upgrade puts the carriers in dilemma – Part 1

By now, it’s well understood that the iPhone is a double-edged sword for the wireless carriers. On one side, Apple’s smartphone is a pricey device to carry, requiring an unusually high subsidy that carriers must pay to keep it affordable enough for the masses. On the other, it leads to more loyal customers who pay […]

Every new iPhone and upgrade puts the carriers in dilemma – Part 2

The demand for the iPhone is staggering. Verizon, for instance, said on Tuesday it activated 4.3 million iPhones, or more than half of the smartphones sold in the period. Most of those activations came from existing customers; Verizon added 1.2 million net new contract customers. All of that came at a cost. After taking out […]

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