Posts tagged as: surface

Microsoft already has spurred commotion in the market with its Surface tablets

Microsoft has taken a big and bold step at manufacturing its own tablets and plunging into the OEM business for the first time in over three decade company history. There is no doubt that the pre-announcement of the Surface tablets, both Pro and RT, was mind-boggling. The Pro is certainly capable of capturing the ultrabook […]

Hardware partners respond to Microsoft’s new Surface tablets – Part 1

In the recent events most OEMs, including Acer, have criticised the new product and the possible negative market it may create Microsoft’s new tablets have spurred a new kind of criticism toward their upcoming launches in Fall 2012. However, everyone knew what was coming to Microsoft when they launched the new devices in June. Microsoft […]

Hardware partners respond to Microsoft’s new Surface tablets – Part 2

CNET has contacted Microsoft for comment and will update this report when we learn more. This isn’t the first time Acer has criticized Microsoft’s tablet ambitions. Oliver Ahrens, Acer’s senior VP and president for Europe, Middle East and Africa, told Reuters soon after the Surface’s unveiling that Microsoft’s strategy to take on Apple with the […]

Microsoft’s Surface instigates mix reaction from its hardware partners – Part 1

Microsoft’s new stunt of plunging into the hardware business has opened a whole new array of Pandora’s boxes from all sides. Experts tout that the new Surface tablets are doomed to fail and now Microsoft’s hardware partners are expressing mixed feeling about the new devices. The Windows-makers kept its dozens of hardware partners, the likes […]

Microsoft’s Surface instigates mix reaction from its hardware partners – Part 2

Apple has almost no one to please in the personal computing industry, as far as hardware partnership goes. It builds its own software, manufactures its own hardware—through vendors like Foxconn, of course. It has the industrial leeway to launch anything it wants with utter freedom. On the other hand, Microsoft is bound by several anti-trust […]

Will the new Surface tablets be able to spur the market with Windows 8 or is it doomed to failure? – Part 1

Microsoft might have launched the new Surface line of tablets in comparatively secretive manner but the post-launch is making all kinds of cheers and jeers. The rumble comes from all sides, Microsoft’s hardware partners like Acer, experts from every corner of the world and above all the media. Last week Acer VP and President in […]

Will the new Surface tablets be able to spur the market with Windows 8 or is it doomed to failure? – Part 2

Windows tablets like HP TouchSmart and the never-released HP Windows 7 Slate gathered the least attention in the recent history. They were ultimately discarded due to lack of demand. There are different seasons why Windows tablets were utter failures in the consumer market. There was a lack of touch-centric applications and the hardware was too […]

Business strategy changes: Microsoft jumps into hardware business with new Surface tablets – Part 1

Microsoft is clearly revamping its long-held strategy: Produce a software and let others handle the hardware. Of late, the company has shown some activities including this week’s conference in Hollywood that bodes a different Microsoft in the coming years. The Windows-makers plunged into the hardware business as well, as they showed off their first line […]

Business strategy changes: Microsoft jumps into hardware business with new Surface tablets – Part 2

Nomura analyst Rick Sherlund revealed his theory on Thursday that Microsoft is planning to provide Pegatron, a Taiwanese hardware manufacturer with the equipment to manufacture the smartphones. However, he also suggested that it might be a reference smartphone for Microsoft’s hardware partners, Samsung, HTC, Nokia and ZTE, to build new Windows phone on the same […]

New Surface tablets bodes unhealthy relationship between Microsoft and hardware vendors – Part 1

Microsoft is taking a stab at the tablet market and most probably the smartphone market next year with a different strategy. Although we have seen the original version of this strategy at Cupertino with Apple, Microsoft face a different scenario altogether. The Windows makers are taking a plunge into the hardware business with the launch […]

New Surface tablets bodes unhealthy relationship between Microsoft and hardware vendors – Part 2

However, both of them were of little words responding to Microsoft’s latest stunt. While HP isn’t commenting on Surface “we will have a full range of Windows 8 machines,” HP spokesperson Marlene Shostack told the media. Dell had little to say as well. “Microsoft is an important partner to Dell and we look forward to […]

Microsoft Surface tablets: Efficient for reading and good for writing

Microsoft Monday replied Apple and Google with its new line of tablets. The company announced two version Surface RT and Surface Pro that will be branded and marketed by Microsoft themselves. With the release of these new slates the company will be in direct competition with not only Apple and Google, but also its hardware partners like Dell, […]

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